Early in 2009, Lou Bencardino, the owner of Bencardino Excavating in Bensalem, Pa., reached out to Furia Rubel to assist with public relations and marketing. Understanding the need to continue to invest in his business in this new economy, Lou Bencardino is dedicated to maintaining Bencardino Excavating's team of highly-skilled construction professionals and crafts people while other companies are laying people off.

“I chose Furia Rubel as our agency because they understand what it means to do business in this marketplace,” said Lou Bencardino. “They have the tenacity and drive that I expect from a strategic partner.” Furia Rubel will provide public relations and marketing services, and will assist with social media and Web initiatives in partnership with Ampersand Design also of Doylestown, Pa.

Bencardino Excavating was founded in 1988 by Lou Bencardino, and serves clients in Southeastern Pennsylvania and New Jersey. Among its clients are Bovis Lend Lease, TN Ward, Daniel J. Keating, AT Chadwick, Carrand Duff, Scungio Borst, Temple University, R. M. Shoemaker Holdings, Inc., Keating Building, Merck & Co., and Kay Construction.

“We are delighted to see Bencardino Excavating invest in it strategic marketing and public relations services – especially in this economic climate,” said Gina F. Rubel, President and CEO of Furia Rubel. “Today, more than ever, companies are looking to trim expenses wherever they can. The savvy business owner like Lou Bencardino understands that an investment in PR and marketing is just as important as building a solid foundation on a house. Without it, economic storms can do a lot of damage. Now is the best time to get their message out to the public and gain market share.”

Furia Rubel Communications, Inc. is an award-winning, women-owned certified public relations and marketing firm located in Doylestown, Pa. The firm provides strategic planning, public relations, interactive communications, marketing, media relations, crisis communications and merger and acquisition communications to a wide array of clients including law firms, educational institutions, non-profit groups, retail property management companies, pharmaceutical companies and professional service firms.